(Information and Communication Technologies (ICT))


For a professional illustrators it is essential to have a portfolio on the web to show their work, transmit professionalism and get new orders and clients. However, to design it, it is necessary to have technical knowledge on the web, or to have the financial muscle to hire a third party to develop a customized project. The vast majority of illustrators and artists do not have one thing or another, and to have a web presence ends up using simple and free services such as Blogger or Flicker, or specialized social networks such as Behance or Domestika. These sites make their work visible on the internet and can create some opportunities, but they are not good options to build a personal brand, differentiate themselves from the competition and reach truly important clients and orders.

Drawfolio solves this problem with a web platform that allows the illustrator to build a professional portfolio website in a few minutes, and evolve it without depending on anyone. In a simple and intuitive way, the user chooses and personalizes several designs where his/her works are the main focus. They also adapt to all types of devices (desktop, tablet or mobile).

The business model of Drawfolio is the subscription, which includes a domain .com or .es, 1GB for customer images, access to all designs with advanced customization and additional functions such as statistics or contact management. You can also incorporate e-commerce functions with an additional monthly fee.

It currently has more than 7500 registered users, with 3% in the payment plan. Its clients are located in Spain, Argentina, Chile, Colombia, Peru, Costa Rica, USA, France, UK, Germany, Russia and the United Arab Emirates, among other countries.

Technology offer

Technical Specifications
  • The product is built using open source technologies (Ruby on Rails, MongoDB, Linux).
  • For the design and development, it applies, always in a pragmatic way, several methodologies of the "Agile" ecosystem: test-oriented development, continuous integration, formal reviews, Kanban and SCRUM.
Benefits of Technology

We classify the competition according to two variables: rivalry in segment / public objective and rivalry in product, obtaining as a result four major strategic groups of competitors:

  1. Platforms like Flickr, Blogger or Wordpress. "We do not consider this group as a direct competitor since it is about giants of the industries with a business core focused on another site (the social component)", explains Luis Roig, Founder of Drawfolio.
  2. Portfolio websites for photographers such as 500px.com or photoshelter.com. Although similar in functionality, they have strong mobility barriers as they are highly positioned in another target audience.
  3. Direct competition with sites such as carbonmade.com, cargocollective.com, dunked.com or dropr.com. We have detected in them a general lack of e-commerce functions, adaptive designs, advanced statistics and contact and project management characteristics.
  4. Models of two sides and social networks like domestika.org or behance.com, that although they are very focused on our target audience, they suffer from the same problems as groups 1 and 2.
Technology Applications
  • Portfolio
  • E-commerce
  • Advanced statistics
  • Integration with third platforms
Sectors to which company is directed

Our public are visual artists of all kinds: illustration, plastic art, photography, modeling and 3D animation, among others.

We estimate the size of the market in 3 million potential users in the US, Latin America and Europe. With an average fee of €60/year for a domain registration service and traditional Internet hosting (which does not provide cloud software or additional services), we would be talking about a market of 180 million euros per year.

Contact information

Luis RoigSocio Fundadorinfo@drawfolio.comPhone: 96 115 32 12