(Advanced Services)


MOV MARKETING is a project with more than 14 years of work experience in online marketing for national and international companies, implementing innovation plans in SMEs and doing technical training in private centres and universities (UPV, UV, UMH or UPF).

In MOV Marketing´s global internet presence strategies are designed, focused mainly on search engine positioning (SEO and PPC), and the performance of these and other traffic sources analysed with an advanced use of web analytics, especially Google Analytics. They are Search Engine Optimisation (SEO) specialists in Google and Google Analytics, as well as being members of the Google Partners programme.

The company has the tools necessary to make an exhaustive analysis of the market and offer clients an adequate, honest, digital marketing plan without illusory objectives, with compliance monitoring by all those involved in the project.  For this analysis, they simultaneously use Sistrix, Majestic, SEOmonitor, OnCrawl, Cognitive, Google Analytics, SEMrush, and other tools to analyse and solve the problems of their clients' digital projects.

MOV Marketing has been the organiser of the Professional SEO Congress since 2009 and organised the SEM Congresses of 2013 and 2014.  In addition, MOV´s director, Miguel López, has been Director of the SEO + Professional SEM Master and the Advanced SEO Programme for several years.  His trainings are conducted throughout Spain, with seminars and courses, and the SEO operators he has trained are currently working in the best companies and agencies in the country.


The information contained in this business data sheep has been provided by the company and the University of Valencia Science Park Foundation (FPCUV) is not responsible for its content.

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Technology offer

Technical Specifications
  • Positioning in search engines:  management of online project SEO work in order that the client obtains the best positions in Internet search engines (Google, Bing, Yahoo!).
  • Online advertising:  services for attracting traffic for payment (PPC, banners, content marketing, content networks, promotion in social networks, etc.).
  • Online reputation:  proactive (creation of positive content) and reactive (disengagement of negative results), reputation crisis management.
  • Web analytics:  measurement and analysis of the results on the investment made in online marketing, visitor tracking, virality, customer sentiment, etc.
Benefits of Technology


  • Accompaniment during the development of online marketing services is rare in this sector.  MOV Marketing provides continuous, external and independent advice to companies developing online projects.  Working as external consultants ensures that the client gets what they actually need and not just what is on offer.
  • MOV Marketing develops its own analytical models, which thereafter become the client´s permanent property.
  • Working with multiple development companies, allows adaption by them to the client's online marketing plan, and not vice versa.


  • An excellent knowledge of Google and the competition, and sector analysis in the area of search engine advertising (SEO and PPC).
  • Wide brand recognition and the professionals of which it is comprised.
  • With demonstrable experience in the sector.
  • They are transparent in the investment in online media, always providing all the information that the project needs.
  • Collaboration agreements with dozens of innovative companies.
Technology Applications
  • They help companies to understand and take advantage of the online medium, accompanying them along their route to attract customers and improve sales and communication.
  • Improve the performance of online projects (websites, ecommerce, communication and visibility).
  • They train their personnel to work with independence and greater productivity.
  • They work with any online platform and development team.
  • They propose new solutions and ideas to improve their client´s digital projects.
Sectors to which company is directed
  • Companies from all sectors with digital projects that fail to perform.
  • Exporting companies, or those with plans for international expansion.
  • E-Commerce with web projects, and without SEO or advertising plans, that want more sales.
  • Advertising agencies that require specialists in digital marketing and training of their in-house personnel.


Miguel López - Director

Consultant and SEO Trainer, Author of LibroSEO Positioning in Search Engines, Director of the SEO Master of KSchool and the Professional SEO Congress.

Contact information

Miguel López Phone: (+34) 960 659 497